- Dietary Supplements
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Women Baby Boomers Top the Charts of Taking Supplements
It’s no secret that women have a vested interest in keeping themselves and their families healthy. There have been many studies done to verify that a majority of women do more online research, talk to their health providers, read product labels and consistently add to their knowledge base of health related topics. What might be a surprise is that women baby boomers are the highest percentage to purchase and take supplements.
According to a new Patient Views survey, 74% of women surveyed (three out of every four) add some form of supplements to their diet. This is interesting when you compare to only 65% of men add supplements. The age demographics on this are also an interesting factor, with those in the 55+ year bracker (81%) of consumers reporting that they supplement their diet when compared to 72% of those consumers in ages 35-54 years. The Sept. 2012 online survey included more than 900 viewers. When considering the 18-34 age demographics, they found that 70% take supplements or vitamins. The final outcome equates to the fact that the female baby boomers are the highest level of demographics most likely to buy and take supplements.
One might wonder why this particular segment of society is more focused on supplements. This may have to do with an aging society and women baby boomers are part of that area that want to live healthier and longer. Since many women have a direct influence on what their families eat and add to their diets, they want to extend that health attitude. The concept of supplements has been popular in Europe and Canada for many years and has finally been accepted in the U.S. Physicians and the general medical industry are advising and counseling patients to include supplements as part of a lifestyle. This was not so, just five years ago, when mainstream medicine was usually advised, without the understanding of depletion consequences.
As with anything in the U.S., it’s all based on supply and demand. Five to ten years ago, the only place you could find an extensive line of quality supplements was at a local health food store. The concept of supplements has gone mainstream and, while not all are alike, supplements can now be found in many retail environments. Women baby boomers seemed to have been the main engine to drive the demand. Women have not been satisfied with the medicine-heavy counseling of the past and instead have turned to intense investigative processes. This spurred a popularity and growth in the natural health retail environment and the big box and chain retailers took notice. In an effort to give customers (especially female baby boomers) what they wanted, there has been an explosion in the supplement market. An additional piece of technology that spurred this reaction has been the advent of data mining. This is the upload and examination of what people are buying, the age groups, gender and frequency. The resulting data allows manufacturers and retailers to not only give the customer what they want, when they want, but anticipate what the next hot item for purchase will be. One of the main focus groups are the female baby boomers; with purchase power to drive success in a number of markets.
The information supplied in this article is not to be considered as medical advice and is for educational purposes only.
|American Health Care24 Jun 2013|