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Elmo Telling Kids to Eat Apples

In a society of overweight children, school systems are battling with their opposite philosophy to not include any kind of specific product branding. However, it’s known that branding sells and this includes how it influences the food decisions our kids makes.

Elmo Telling Kids to Eat Apples

Cornell University has made a change in the branding concept, by incorporating some of the kids favorite characters as well as unknown characters along side the food selections. Some of these characters were those of Sesame Street (beloved by parents and kids). The results showed that kids preferred the food choices that were associated with a favorite Sesame Street character. The most surprising of the test seemed to be that the apples that were associated with Elmo, got a higher pick than any of the others.


The information supplied in this article is not to be considered as medical advice and is for educational purposes only.